Hello.
I am Wes,
a Senior Graphic Designer
Concept-driven designer with 13+ years of experience across brand, digital, print, packaging and creative production.
Selected Works
Selected work across brand, digital and print — from identity systems and campaigns to packaging and digital experiences.
Selected Works
Selected work across brand, digital and print — from identity systems and campaigns to packaging and digital experiences.
Rebranding an ASX-listed company with a fresh, cohesive visual identity that reflects its market leadership and future ambitions.

Gratifii Rebrand
Brand Identity
Rebranding an ASX-listed company with a fresh, cohesive visual identity that reflects its market leadership and future ambitions.

Gratifii Rebrand
Brand Identity
Visual identity and packaging for Forty Fathoms, a marine-based skincare range by Unichi.

Forty Fathoms
Visual Identity
Visual identity and packaging for Forty Fathoms, a marine-based skincare range by Unichi.

Forty Fathoms
Visual Identity
Website design for Microsoft‘s partner rewards program.

Club M Partner Rewards Platform
Web design
Website design for Microsoft‘s partner rewards program.

Club M Partner Rewards Platform
Web design
Visual design and layout for Sefiani’s 2024 report.

Sefiani Communication that Matters Report 2024
Brochure Design
Visual design and layout for Sefiani’s 2024 report.

Sefiani Communication that Matters Report 2024
Brochure Design
Premium product booklet for A.H. Beard’s Signature range.

A.H. Beard Signature Collection Booklet
Lookbook Design
Premium product booklet for A.H. Beard’s Signature range.

A.H. Beard Signature Collection Booklet
Lookbook Design
Social campaign for a family safety tech product launch.

Spacetalk Product Launch Social Campaign
Social Media Design
Social campaign for a family safety tech product launch.

Spacetalk Product Launch Social Campaign
Social Media Design
Capabilities
Multidisciplinary design experience across brand, digital, print and image making.
Capabilities
Multidisciplinary design experience across brand, digital, print and image making.
Graphic Design
Brand identity, campaigns, editorial, print and production across digital and physical applications.
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Graphic Design
Brand identity, campaigns, editorial, print and production across digital and physical applications.
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Graphic Design
Brand identity, campaigns, editorial, print and production across digital and physical applications.
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Digital Design
Websites, digital campaigns, UI and interactive experiences across desktop and mobile.
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Digital Design
Websites, digital campaigns, UI and interactive experiences across desktop and mobile.
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Digital Design
Websites, digital campaigns, UI and interactive experiences across desktop and mobile.
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Photography
Product photography, visual direction, lighting, retouching and post-production.
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Photography
Product photography, visual direction, lighting, retouching and post-production.
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Photography
Product photography, visual direction, lighting, retouching and post-production.
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About Me
About Me
Wes Fan
I’m a Senior Graphic Designer with 13+ years of experience across brand, digital, print, packaging and creative production.
My work spans brand identity, campaigns, digital experiences, editorial, packaging and photography, taking projects from early concepts through to final production. I’ve also led small design teams and managed creative delivery across multidisciplinary projects.
Studio Manager
Gratifii Limited
2020 - Present
Studio Manager
Gratifii Limited
2020 - Present
Head of Design
Unichi Wellness
2019 - 2020
Head of Design
Unichi Wellness
2019 - 2020
Senior Graphic Designer
A.H. Beard
2016 - 2019
Senior Graphic Designer
A.H. Beard
2016 - 2019
Senior Graphic Designer
Expocentric
2015 - 2016
Senior Graphic Designer
Expocentric
2015 - 2016
Junior Graphic Designer
Expertise Events
2013 - 2015
Junior Graphic Designer
Expertise Events
2013 - 2015
My Clients
A selection of brands and teams I’ve partnered with across identity, digital, and campaign work.
My Clients
A selection of brands and teams I’ve partnered with across identity, digital, and campaign work.