The Signature Collection represented A.H. Beard’s premium mattress range and required a publication that reflected its craftsmanship, materials and positioning. I designed the booklet from concept through final artwork and contributed to the photography direction through moodboards, styling ideas and shoot planning in collaboration with the photographer.
A Premium Editorial Experience
The final booklet combines restrained typography, atmospheric photography and considered editorial layouts to reflect the premium positioning of the Signature Collection. Product details, material stories and lifestyle imagery are balanced throughout the publication, allowing the craftsmanship and character of the range to take centre stage.
