Club M is a partner rewards program launched by Microsoft New Zealand through local distributor Dicker Data. I was commissioned to design the digital platform from the ground up, creating a distinct experience that remained recognisably connected to Microsoft while giving Club M its own visual personality.
The challenge was to organise several different functions within the same platform while keeping the interface clear and easy to navigate. The design also needed to work within Microsoft’s established brand environment without making Club M feel like a standard corporate site.
I developed a modular interface that could accommodate rewards, training, sales claims and account-based content while keeping navigation and information hierarchy clear. Reusable layouts and interface elements helped maintain familiarity as members moved between different areas of the platform.
