Sefiani’s 2024 flagship report, Reputation Relevance: Evolving the Corporate Self, brought together survey data, expert interviews and case studies within a content-heavy publication. The challenge was to create a clear editorial system that could organise complex information, establish hierarchy and make the report easier to navigate.
A Clear and Flexible Editorial System
The final report uses a flexible editorial system combining typography, photography, colour, data visualisation and structured page layouts. Survey findings, expert commentary, case studies and long-form editorial are differentiated through layout, typography and visual hierarchy, helping readers identify and move between different types of content. The result is a publication that makes complex information easier to scan, navigate and understand.
