Forty Fathoms

Forty Fathoms is a skincare brand under Unichi, built around marine-sourced Fucoidan. I developed the brand identity and packaging across the product range, including production artwork and supporting photography.

Forty Fathoms

Forty Fathoms is a skincare brand under Unichi, built around marine-sourced Fucoidan. I developed the brand identity and packaging across the product range, including production artwork and supporting photography.

CLIENT

Unichi

CLIENT

Unichi

Role

Head of Design

Role

Head of Design

Service

Packaging Design / Art Direction / Web Design / Campaign & Print

Service

Packaging Design / Art Direction / Web Design / Campaign & Print

Parallax image
Parallax image

Background

Background

Understanding the Challenge

The existing range needed a clearer identity across products with different formats and sizes. The challenge was to create a packaging system that communicated the brand’s marine origins and scientific positioning while remaining clean, accessible and consistent across the full range.

Packaging & Production

I developed the packaging system across the product range, adapting the design to different formats while maintaining consistency in typography, hierarchy and product information. I also managed artwork through production, working with manufacturers on print proofs, materials, colour accuracy and final approvals before mass production.

Brand Rollout

Brand Rollout

The identity was also applied across the website, digital campaigns, retail materials and other customer-facing communications.